EXPERIENCE

August 2001 - Present
Principal, Information Designer

• Write press releases, feature articles, brochures, newsletters, and collateral material.
• Design, build, write and maintain Internet and intranet sites for clients.

Web clients have included:

• The Cleveland Clinic, Web site migration, maintenance, copywriting, image editing (www.clevelandclinic.org)
• John Carroll University, Web site migration/creation, copywriting, image editing (www.jcu.edu)
• FedEx Custom Critical, editorial lead, copywriting, Information Desgin
• St. Clair Superior Development Corp., development and copywriter (www.stclairsuperior.org)
• Sovereign Access Services, Ltd., development and copywriter (www.sovereignaccess.co.uk)
• Sterling Scaffolding, Ltd., Web site maintenance (www.sterlingscaffolding.co.uk)
• Tool Alliance (Tungsten ToolWorks, Ultra-Tool, RoundTool), copywriter (www.toolalliance.com)
• ABC Truck, editorial lead (www.abctruck.com)
• SummaCare Health Plan (since redeveloped)
• The Akron Art Museum (since redeveloped)
• M.A. Hanna Color, editorial lead (since redeveloped)
• M.A. Hanna, copywriter (since redeveloped)
• National City Bank, copywriter (since redeveloped)
• Goodyear Tire & Rubber (Gemini Car Care Centers), copywriter

Companies and projects worked on include:

• Michelin America Small Tires, incentive program development and copywriting
• Harris InfoSource (a Dun & Bradstreet company), direct mail copywriting
• Keithley Instruments, email copywriting
• UrgentFreight (an online division of FedEx), identity development/branding, print and direct mail copywriting
• Blue Dakota (a recruitment arm of Philips Electronics), email campaign/direct mail copywriting
• Summit Glove, catalog copy
• GE Plastics, banner ad copywriting
• GE Services, online newsletter copywriting
• Arhaus Furniture, landing pages for all-Flash Web site

December 1999 - August 2001
Mozes Cleveland + Company (DigitalDay/CrossTownTraffic)

Winner, Addy Merit Award for UrgentFreight banner campaign.

Customer Relationship Marketing Manager

• Managed company Customer Relationship Marketing program.
• Planned, developed, and wrote customer communications: monthly newsletters, email alerts, and online press releases.
• Conceptualized and wrote online and offline marketing pieces and promotions to generate traffic for client Web sites.

• Oversaw development of proprietary, in-house email marketing software and planned product upgrades.
• Reviewed email marketing campaign results and identified and planned additional client message opportunities.
• Developed Web site optimization strategy to generate traffic for client Web sites.
• As Database Manager for GreenLight email campaigns, managed client databases and segmented results into relevant customer databases.

• Developed Web sites in line with clients' strategic business goals.
• Mapped Web site hierarchies and planned navigation.
• Wrote and edited original copy.
• Worked on teams with strategists, designers, programmers and clients to develop online branding strategy.
• Editorial lead for FedEx Custom Critical, M.A. Hanna Color, ABC Truck, Tungsten ToolWorks, RoundTool, and Ultra-Tool Web sites. Directed and reviewed copy of rest of team.

EDUCATION
Kent State University, Kent, OH
Liberal Studies Masters in Russian Area Studies
Concentrations in Political Science, History, Geography

The University of Akron, Akron, OH
Bachelor of Arts Degree received 1987
Major: Political Science
Languages studied: Russian, Latin, French, Spanish

AFFILIATIONS
Web Marketing Association
Member
Judge, WebAwards, 2000 -- Present

Akron Press Club
September 2007 - Present